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Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words Paperback – Illustrated, December 1, 2006

by Dr Joe Vitale (Author)
4.4 4.4 out of 5 stars 401 ratings
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Discover the secrets of written persuasion!

"The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius."
-Joseph Sugarman, author of Triggers

"I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible."
-David Garfinkel, author of Advertising Headlines That Make You Rich

"I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period."
-Bob Bly, copywriter and author of The Copywriter's Handbook

"I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along."
-David Deutsch, author of Think Inside the Box, www.thinkinginside.com

"Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see."
-Blair Warren, author of The Forbidden Keys to Persuasion
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Previous page
  1. Print length
    288 pages
  2. Language
    English
  3. Publisher
    Wiley
  4. Publication date
    December 1, 2006
  5. Dimensions
    6.02 x 0.76 x 8.96 inches
  6. ISBN-10
    0470009799
  7. ISBN-13
    978-0470009796
  8. See all details
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Editorial Reviews

Review

"...[gives] a huge amount of useful advice and ideas...lots of valuable references too..." (Professional Marketing, June 2007)

From the Inside Flap

Discover the secrets of written persuasion!

The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius.
--Joseph Sugarman, author of Triggers

I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible.
--David Garfinkel, author of Advertising Headlines That Make You Rich

I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period.
--Bob Bly, copywriter and author of The Copywriter's Handbook

I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly--exemplifying the techniques by the writing of the book itself as you go along.
--David Deutsch, author of Think Inside the Box, www.thinkinginside.com

Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see.
--Blair Warren, author of The Forbidden Keys to Persuasion

Product details

  • Publisher ‏ : ‎ Wiley; Illustrated edition (December 1, 2006)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 288 pages
  • ISBN-10 ‏ : ‎ 0470009799
  • ISBN-13 ‏ : ‎ 978-0470009796
  • Item Weight ‏ : ‎ 2.31 pounds
  • Dimensions ‏ : ‎ 6.02 x 0.76 x 8.96 inches
  • Customer Reviews:
    4.4 4.4 out of 5 stars 401 ratings

About the author

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Joe Vitale

Joe Vitale

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Joe Vitale (Wimberley, TX) is President of Hypnotic Marketing, Inc., a marketing consulting firm. He has been called "The Buddha of the Internet" for his combination of spirituality and marketing acumen. His articles are widely read and his professional clients include The Red Cross, PBS, Hermann Children's Hospital, and many other small and large international businesses. Joe is a fiery and inspiring speaker who has spoken before hundreds of business groups.

Customer reviews

4.4 out of 5 stars
4.4 out of 5
401 global ratings
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5 Stars
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This book is fantastic! I can't put it down! This book is a great tool for any kind of writing and/ or even just communicating, in my opinion.
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Top reviews from the United States

Seth Rowlands
5.0 out of 5 stars One of the best books on Hypnotic Writing!
Reviewed in the United States on November 18, 2015
Verified Purchase
This had to be one of the best books I've read in a long time. Joe really poured a lot of content into this book about writing. I think many times we approach writing how we were taught in school and as most of us know it's ineffective. Writing should be engaging. Writing should be fun. Writing should hook people in a way that makes them want more. And Joe's book does all of the above. I carry this book wherever I go to use as a resource guide.
3 people found this helpful
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kiliki
5.0 out of 5 stars I often buy this book to give as gifts. It has really improved my copywriting.
Reviewed in the United States on October 21, 2014
Verified Purchase
I bought multiple copies of this book to help people in my marketing department understand marketing better. The stuff taught in this book his not being taught in schools and gives some incredible tips. I have a copy of this book always sitting near me and my book is worn out because I am constantly grabbing it as a reference tool. I highly recommend this book for anyone who is doing Internet marketing or any type of business marketing.
2 people found this helpful
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K.T.
4.0 out of 5 stars Reviewers who trashed don't understand hypnosis
Reviewed in the United States on July 4, 2009
Verified Purchase
I feel compelled to write an accurate review, after reading a great many that are misleading because the authors think they are experts in hypnosis but obviously aren't. They clumsily parrot hypnotic language patterns in their reviews without knowing how to use them. What are they trying to do, hypnotize you into believing that this book is bad?

The point of hypnosis is not to exercize the power that Svengali had over the "robotic" Trilby. You can't force someone into a hypnotic trance, and you can't force them to do anything they don't want to do. That's not the point of hypnosis.

The point of hypnosis is to use the right words to activate the right neurological patterns in their brains to put them into moods that are receptive to new ideas. You're not FORCING them to do anything--they WANT to listen because you are putting them into a good mood (if appropriate...sometimes you need to scare them a bit), you are presenting ideas in interesting, compelling, and easily imaginable terms, and you are avoiding "red flags" that might prevent them from considering new ideas. Isn't it good to work with people in a way that they actually WANT you to "cast your hypnotic spells" on them?

THAT is what this book is about, and it covers the topics superbly.

One reviewer complained that Mr. Vitale doesn't use any embedded commands. That is not true; there are a fair number of them. Apparently they were subtle enough that that particular reviewer missed them all, which is exactly what you want. Nobody wants to be given orders. If they are noticeable, they are likely to be rejected.

What Mr. Vitale didn't do was explicitly explain how to embed commands and suggestions. Overall, the book is slightly disjoint and not entirely explicit on a number of points, which is why I gave it 4 stars instead of 5. A few orienting principles are explained in some detail, but some like embedded commands and suggestions are not explained. One reason might be that the author thinks that you can pick up the formula by mimicry; one of the exercises in the book for example is to copy a sample of hypnotic writing in your own hand. Or, maybe it's because changing moods is more important than embedding commands. "To change their mind, change their mood".

I think the primary reason numerous reviewers slammed the book, was because what they are looking for are language patterns that they can use without thinking. Hypnosis is a fairly skilled art; if you want to be a hypnotist, you will need to actually use your brain. For lazy people looking for magic bullets, they have written recommendations for other books that will just feed the reader some language patterns they can use without thinking, so that they can become what one hypnotist I knows humorously refers to as "hypno-weirdos" and "meta-monsters".

A number of other reviwers attacked the author with what is known in debate as a "bulverism": they attacked his motives instead of what he actually wrote. I'm not seeing all the self-promoting material they claim the book is full of; almost of the book appears to be written as a genuinely helpful guide. I am wondering if they even read it, or just trashed it because they don't like the author.

The more you put into reading this book and following the advice, the more you'll get out of it (sorry, couldn't resist). You would need to actually buy a thesaurus, a book of similes, a book of analogies, and a book of quotes, and actually use them, as recommended, in order to use more compelling, engaging, and imagination-tickling language. I think these are good ideas. I'm finding a lot of good ideas in the book, and I'm willing to make the effort to put them into practice.
13 people found this helpful
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Darren Teale
5.0 out of 5 stars Riveting read
Reviewed in the United States on April 26, 2014
Verified Purchase
Having been selling since 1983 and writing ads for cars I had bought and sold before I had even left high school. I have always considered my ability to sell was higher than average. I have always prided myself on being honest and up front with my clients.
When I first came across Joe`s works I fobbed it off as a form of manipulative selling something I`m dead against.
I could not have been further from the truth.
Resent while looking at improving my copywriting skills this book was recommended to me.
I am glad I read it, Joe has shown me what I have missed with sales letters that failed and what was right with the ones that made the grade. And how I can do better.
I now have this book in my reference library tagged and highlighted and ready for continual use.
If you write or sell for a living this is a must read.

Darren Teale
Sales Professional
Perth Western Australia
6 people found this helpful
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Lisa Landavazo
5.0 out of 5 stars Wonderful
Reviewed in the United States on February 23, 2021
Verified Purchase
This book is fantastic! I can't put it down! This book is a great tool for any kind of writing and/ or even just communicating, in my opinion.
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Lisa Landavazo
5.0 out of 5 stars Wonderful
Reviewed in the United States on February 23, 2021
This book is fantastic! I can't put it down! This book is a great tool for any kind of writing and/ or even just communicating, in my opinion.
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3 people found this helpful
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cecil
5.0 out of 5 stars Fantastic! (Hidden Secrets), of publishing firms *Here* !
Reviewed in the United States on August 16, 2013
Verified Purchase
Have you ever wanted to write so that others would read and want to read more? what about getting peoples ears to sit up and wag when they read your name, Not your title- not your subtitle-just your name? Well, Joe Vitale Has done it again! Hypnotic writing, helps you find your voice and sing with "Full vibrato". The what you want to write is up to you. The /How/ is What Joe has zeroed in on here. And, Yes, He has hit the target.
Every weapon you need to tell your story, write your story, edit your, story is between these pages. I Didn't Know when I bought Hypnotic Writing, but Ms. Lohan, Ms. Spears, and a certain Mr. Khan Endorse Hypnotic Writing. Writing with ease. Wow. Buy for now.
One person found this helpful
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Jane from Natural Choices
5.0 out of 5 stars Help People Take Action on Your Advice
Reviewed in the United States on August 25, 2014
Verified Purchase
This book helps to guide you with great ideas to analyze your writing, and edit it to help readers take action on your recommendations. I am using many of the ideas in this book in my current writing projects.
Note: I also purchased the Hypnotic Writing software that is recommended in the book. I was disappointed with that purchase because I expected it to do more than it does. It just reorganizes the information in the book to guide you in your writing but without applicable recommendations.
One person found this helpful
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Top reviews from other countries

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Sharon
5.0 out of 5 stars Brilliant Book!
Reviewed in the United Kingdom on April 4, 2023
Verified Purchase
Now I can't tell you to buy this book, but if you do you will make a huge difference to your copywriters and ads!
This is gold all wrapped up in a book!
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Reiner Witt
5.0 out of 5 stars Awesome content
Reviewed in Germany on April 27, 2020
Verified Purchase
This is my first book from Joe Vitale and will not be my last book. I realy helps me with my copy.
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OSCAR
5.0 out of 5 stars Perfecto para lectura y aprendizaje
Reviewed in Spain on March 30, 2020
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Perfecto para lectura y aprendizaje
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Jessy
5.0 out of 5 stars Eye opening as well as practical.
Reviewed in Canada on May 24, 2017
Verified Purchase
First "writing" book I have read. Very interesting for all who want to learn to write better. Joe goes into sales as well which is a nice touch.

If you're out there and don't like to sell, don't worry, it's not a sales book. It does give you a plan if you ever wanted others to see your writing other than yourself and loved ones.

Hypnotism is a new topic for me, always equated it with a clock dangling from a string moving in a back and forth motion. Get this book you will love it
One person found this helpful
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medit8a
5.0 out of 5 stars All the skills you need to make your ideas irresistible.
Reviewed in Australia on April 20, 2024
Verified Purchase
The skills are drawn from many expert sources and you would spend hours compiling them. There’s many links to other sources you can access immediately. It’s a quick course that gives you easy to use writing skills to influence others and makes you full of enthusiasm to begin your journey. World fame - maybe next week😄
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